Virety 360.
Positioning a proptech startup at the intersection of trust and innovation to curb rental scams across Africa.
Trust as the Missing Link in a $17 Trillion Market
Client
Virety 360
Industry
Proptech / Real Estate Tech
Scope of Work
PR Campaign, Media Positioning, Executive Thought Leadership
Press Outcomes
Nairametrics, THISDAY, Daily Trust
The Challenge
When Virety 360 set out to introduce its virtual property-viewing technology, the challenge wasn’t just awareness—it was credibility in a market plagued by rental scams and low trust.
The Strategy & Execution
We led PR for their soft launch, shaping a narrative that connected their product to a much larger story: the future of Africa’s real estate market.
Instead of generic product announcements, we positioned their CEO as a thought leader speaking to a $17 trillion opportunity—and why trust is the missing link.
What We Delivered
- check_circle Strategic media positioning and storytelling for soft launch
- check_circle High-impact press placements across top-tier national and continental publications
- check_circle Message framing that tied product innovation directly to real market pain points
Key Results
- Featured in leading tier-1 publications including Nairametrics, THISDAY, and Daily Trust.
- Established early category credibility for a brand-new real estate tech product.
- Positioned Virety as a concrete solution to rental fraud—not just another software tool.