UNFPA x Australian High Commission.
Driving youth engagement beyond attendance—into participation and voice for a high-profile inclusion dialogue.
150,000+ Digital Campaign Impressions
Partners
UNFPA & Australian High Commission
Target Audience
Youth Leaders, Advocates & Policy Stakeholders
Services
Digital Strategy, Campaign Rollout, Influencer Distribution, Editorial Reporting
The Challenge
For a youth-led inclusion dialogue convened by UNFPA in partnership with the Australian High Commission, the goal wasn’t just to “get people in the room.” It was to spark meaningful engagement before, during, and after the event.
Strategy & Approach
We designed and executed a digital engagement strategy that centered young people—not as passive attendees, but as active participants in the conversation. We rolled out paid and organic campaigns driven by targeted influencer distribution and youth-tailored ad visuals.
What We Delivered
- check_circle End-to-end digital engagement strategy and campaign coordination
- check_circle Paid and organic campaign rollout, including influencer-led distribution
- check_circle Creative direction and ad design tailored specifically for youth audiences
- check_circle Post-event reporting, including full design and editorial production for donors
Results & Outcomes
- 150,000+ campaign impressions generated across digital platforms.
- Strong pre-event awareness and sustained post-event conversation.
- A fully documented, donor-ready report capturing both reach and qualitative impact.