Dynamic Marketing Agency (Canada).

The Challenge

Dynamic Marketing Agency is a blue-collar marketing firm based in Halifax, Canada. They needed help connecting with their actual audience: small business owners in trades and services who are skeptical of marketers and respond to humor, directness, and proof over polish.

Strategy & Execution

I started with a full brand audit—messaging, visuals, content angles—and rebuilt from there. I chose new fonts and a specific brand color palette for consistency, then developed a content strategy that leaned into humor, expertise, and relatability.

In December, I created the '12 Days of Blue-Collar Christmas' campaign: 4 lead magnet eBooks and a series of content assets targeted at attracting blue-collar business owners as prospective clients.

What We Delivered

• check_circle Comprehensive brand audit across messaging, visual identity, and content angles
• check_circle New typography hierarchy and specific brand color palette selection
• check_circle '12 Days of Blue-Collar Christmas' campaign: 4 custom lead magnet eBooks
• check_circle Coordinated copy, design direction, and organic content rollout across social channels